Membership Marketing Agency

A membership marketing agency specialises in helping membership organisations grow their member base and retain existing members. We create targeted campaigns for acquisition, develop retention strategies to reduce churn, and implement engagement programmes to increase member participation and lifetime value. Unlike generalist agencies, we understand the unique dynamics of membership—the psychology of belonging, the importance of community, and the lifetime value of engaged members.

Our services typically range from £1,500 to £10,000 per month depending on scope. Member acquisition campaigns start around £2,000/month, retention programmes from £1,500/month, and comprehensive strategy engagements from £3,000/month. We tailor solutions to your budget and goals, always ensuring you see meaningful return on your investment.

We work with private members clubs, professional bodies, trade associations, membership charities, luxury fitness clubs, and country estates. Our clients include prestigious London clubs, chartered professional institutes, industry federations, and exclusive wellness destinations. We specialise in organisations where membership represents genuine belonging and value.

We measure success through key metrics including: new member growth rate, member retention/renewal rate, engagement scores (event attendance, resource usage, community participation), Net Promoter Score (NPS), cost per acquisition, and member lifetime value. We set clear KPIs at the start of every engagement and provide transparent reporting.

Average membership retention rates typically fall between 75-85% annually, meaning 15-25% churn. Top-performing organisations achieve 90%+ retention. Industry data suggests that targeted retention programmes can reduce churn by 15-30%, significantly impacting revenue and member lifetime value. Even a small improvement in retention can have substantial financial impact.