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Helping accountants, engineers, lawyers, healthcare professionals, and other professional bodies grow and engage their membership.
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Attracting early-career professionals who have different expectations and values.
Demonstrating the value of professional development in a world of free online content.
LinkedIn groups, free webinars, and online communities offering similar networking.
Dedicated campaigns and content to attract and engage younger professionals at the start of their careers.
Modern CPD delivery through podcasts, micro-learning, and on-demand content that fits busy schedules.
Digital networking platforms and local groups that provide real value beyond conferences.
Clear progression frameworks and resources that demonstrate membership ROI throughout careers.
Professional Body - Finance Sector
15,000 members
Struggling with declining membership and low engagement among younger professionals. Implemented digital-first acquisition and community platform.
+47%
New Members
3x
Event Attendance
-7%
Churn Rate
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