Loading...
Target Scenarios
What We Aim to Achieve
Hypothetical examples showing the outcomes we're working towards. These are targets, not past results.
Important Note
We're a new agency and these are hypothetical scenarios, not case studies from past work. The numbers shown are target outcomes based on industry benchmarks and our strategic approach. We believe these results are achievable, but we want to be transparent that we haven't achieved them yet.
Below are example scenarios showing the kind of results we're working to deliver for our clients.
Scenario 1
Professional Body Membership Growth
+35%
Target: New member applications
+12%
Target: Renewal rate improvement
-40%
Target: Cost per acquisition
The Situation: A professional body representing 15,000 members was seeing declining applications from younger professionals and losing members after they completed their initial qualification.
What We'd Do: Redesign the acquisition funnel with targeted LinkedIn campaigns reaching early-career professionals. Implement a structured onboarding programme to activate new members quickly. Create a retention programme with personalised value communications.
Expected Outcome: Based on industry benchmarks, we'd expect to see significant improvements in application rates and retention through better targeting and member experience.
Scenario 2
Trade Association Engagement
3x
Target: Event attendance
+50%
Target: Content engagement
+25
Target: NPS improvement
The Situation: A trade association with 800 business members was struggling with low event attendance and members who paid their dues but never engaged with benefits.
What We'd Do: Segment members by size and sector, creating targeted engagement programmes for each group. Redesign the event strategy to offer more relevant, bite-sized opportunities. Implement member success stories and value demonstration campaigns.
Expected Outcome: Higher engagement typically leads to better retention and more member referrals, creating a virtuous cycle of growth.
Scenario 3
Private Members Club Acquisition
2x
Target: Quality applications
95%
Target: Renewal rate
+40%
Target: Member referrals
The Situation: A private members club in London wanted to attract a younger membership cohort without compromising the quality of applications or alienating existing members.
What We'd Do: Develop a discreet acquisition strategy targeting qualified prospects through referral incentives and carefully curated events. Create content showcasing the club's community without compromising exclusivity.
Expected Outcome: Quality acquisition and strong onboarding typically result in high retention rates and organic growth through member referrals.
Our Approach
Every engagement follows a similar methodology, tailored to your specific situation.
1
Discovery
Deep dive into your data, members, and challenges
2
Strategy
Develop a tailored plan with clear objectives
3
Execute
Implement campaigns and programmes systematically
4
Optimise
Track results and continuously improve
Let's Discuss Your Goals
Book a free consultation to explore what we could achieve together for your membership organisation.
Book Free Consultation