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Private members’ clubs · market evidence · last checked 29 October 2026

The private members club market in the UK

The UK private members club market is growing fast and concentrated in London. Knight Frank reports more openings in four years than in the three decades after 1985, press estimates put London at 130 to 140 clubs, and investors have paid billions for the big groups. Growth is now moving into the countryside.

This page collects the evidence, each figure linked to the report or article it comes from, with the type of source named. Last checked 29 October 2026.

Club market

130–140
London clubs, by most estimates (press, 2026)
Evening Standard ↗
46
Soho Houses worldwide (BBC, Aug 2025)
BBC News ↗
£2bn
Soho House take-private deal (BBC, Aug 2025)
BBC News ↗
2.3×
Buyer demand near Soho Farmhouse (Knight Frank, 2024)
Knight Frank ↗

01/ How big is the private members club industry?

No official count, but credible estimates.

There is no official statistic for the number of private members’ clubs in the UK. Clubs are not a category in national statistics, and many are private companies or unincorporated associations.

The best available figures are press estimates. The Evening Standard reported in July 2026 that “by most estimates there are between 130 and 140 private members’ clubs in London today, far more than in any other city” (Evening Standard, 20 July 2026; press report).

The Observer put the figure at “more than 133 clubs in London” in December 2025 (The Observer, 3 December 2025; press column).

The same Standard piece compares New York at “an estimated 35 to 40 clubs” (Evening Standard). Treat all of these as estimates; none is a census.

Estimated private members’ clubs by city

Press estimates reported by the Evening Standard, 20 July 2026. Not an official count.

02/ Private members club growth

More openings in four years than in thirty.

Knight Frank’s 2024 guide found that “more private members’ clubs have opened in the past four years than in the three decades following the 1985 opening of London’s iconic Groucho Club”, and that “the pipeline of prospective openings is the largest it has ever been” (Knight Frank, A Guide to Private Members’ Clubs, 16 September 2024; property consultancy research).

The pipeline has kept filling. The Observer quoted consultant Jamie Caring as aware of “six in development” in December 2025 (The Observer); the Standard quoted an industry insider citing “eight or nine” potential openings at early planning stage in July 2026 (Evening Standard).

Recent London openings named in that reporting include Lighthouse Social in Fulham, NEXUS in Kensington, Maslow’s Kensington, 40 Duke at Selfridges and The Pembroke in Belgravia, which the Standard reported as an investment of more than £100 million (Evening Standard).

  1. 169301

    White’s founded

    Cited as the first of the genre

    Evening Standard

  2. 198502

    The Groucho Club opens

    The modern “anti-club”

    Knight Frank

  3. 199503

    First Soho House

    Greek Street, Soho

    Telegraph

  4. 202404

    Record pipeline

    Knight Frank guide

    Knight Frank

  5. 202605

    Wellness and country clubs

    The current wave

    Knight Frank

Dates from the Evening Standard, Knight Frank and the Telegraph.

03/ Private members club investment

Big money has bought the big groups.

In August 2025 Soho House agreed to be taken private for $2.7bn (£2bn) by a consortium led by MCR Hotels, with Ashton Kutcher joining the board; the BBC reported the group then had 46 Soho Houses across Europe, North America and Asia (BBC News, 19 August 2025; press report).

Earlier that month the Telegraph reported Soho House’s first run of consecutive quarterly operating profits, and “more than 270,000 members” (Telegraph, 8 August 2025; press report of company results).

In April 2026 DIAFA, an Abu Dhabi hospitality platform affiliated with International Holding Co., completed a majority investment in Richard Caring’s portfolio, including the Birley Clubs (Annabel’s, George, Harry’s Bar, Mark’s Club), in a deal the company described as worth ten figures (Gulf News, 12 April 2026; press report of a company statement).

The Standard reported The Pembroke as backed by the Oman Investment Authority (Evening Standard).

GroupEventReported
Soho HouseTaken private, $2.7bn (£2bn)BBC, Aug 2025
Birley Clubs (Annabel’s and others)Majority investment by DIAFAGulf News, Apr 2026
The PembrokeOver £100m invested; opening planned 1 Sept 2026Standard, Jul 2026

04/ Regional spread

London leads; the country is the new frontier.

Outside London the picture is mixed. The Observer reported that traditional city clubs “are dwindling”: Norwich still has three, Leeds once had seven and “now has none”, and older clubs such as Edinburgh’s New Club and Manchester’s St James’s Club remain (The Observer).

The growth is in the countryside. Knight Frank’s September 2026 Residence Report describes clubs “expanding beyond cities into the country”, from Nobu’s partnership at Woolfox in Rutland to the Cotswolds cluster of Soho Farmhouse, Estelle Manor and Bamford’s club (Knight Frank, Residence Report 2026; property consultancy research).

Clubs move house prices. Knight Frank found that in August 2024 demand for homes within 15 minutes’ drive of Soho Farmhouse ran at more than twice the surrounding average, with 2.3 buyers registering for every one in adjacent areas, and that overseas buyers rose from 12% across the Cotswolds to 26% near the club (Knight Frank, 2024 guide).

Knight Frank, 2024

Knight Frank, 2024

Share of buyers registering from outside the UK (Knight Frank, A Guide to Private Members’ Clubs, 2024).

06/ The risks in the boom

Openings are easy; lasting is hard.

Not everyone thinks the boom will hold. The Observer quoted club historian Seth Thévoz: “The average lifespan of a club is three years… The closure rate is 90%” (The Observer). That is one historian’s estimate, quoted in a column, not a measured rate.

Knight Frank recorded closures in 2024, including House of St Barnabas and the women-only club Chief (Knight Frank).

Tax rules are a newer pressure. The Standard reported non-doms leaving the UK were advised to resign club memberships, because HMRC guidance on the Statutory Residence Test lists club membership as possible evidence of UK ties (Evening Standard).

Capacity is the other risk: the Standard quotes a rival operator saying there is “too much club capacity in London”.

Is a new club ready for this market?

  1. 01Can you name the community it is for?

  2. 02Is the space a draw in itself?

  3. 03Have you set a membership cap?

  4. 04Is there a plan to keep members past year one?

Answer the 4 questions to see where you stand.

Our checklist, drawn from the risks reported above.

If you are at that stage, see how to start a private members club.

07/ If you run a club

Compete on members, not just the building.

A crowded market rewards clubs that know who they are for and keep the members they win. Our private members club marketing work helps with both.

Related guides: private members club membership fees, reciprocal clubs and the private members club membership manager.

Dan Keegan, Founder, Membership Quest and GTM Quest

Written by Dan KeeganFounder, Membership Quest and GTM Quest · GTM Quest ↗

08/ questions

Private members club market FAQs.

How many private members clubs are there in London?

There is no official count. The Evening Standard reported in July 2026 that most estimates put it at 130 to 140; the Observer said more than 133 in December 2025.

Is the private members club industry growing?

Yes, by the available evidence. Knight Frank reported in 2024 that more clubs had opened in the previous four years than in the three decades after 1985, with the largest pipeline it had seen.

Who are the biggest private members club groups?

Soho House is the largest named in the reporting cited here, with 46 houses (BBC, August 2025) and more than 270,000 members (Telegraph, August 2025). The Birley Clubs, The Ned and Robin Birley’s clubs are other prominent London groups.

Who is investing in private members clubs?

Recent reported investors include an MCR Hotels-led consortium in Soho House, DIAFA (Abu Dhabi) in the Birley Clubs and Richard Caring’s portfolio, and the Oman Investment Authority behind The Pembroke.

What are the trends in private members clubs?

Wellness and specialist-interest clubs, club-hotel hybrids, expansion into the countryside, and tighter control of membership numbers through pauses, caps and waiting lists.

Why do private members clubs fail?

Reported reasons include high start-up and property costs, debt, overcrowding and losing exclusivity, and too much capacity chasing too few members.

Do private members clubs affect house prices?

Knight Frank found buyer demand within 15 minutes’ drive of Soho Farmhouse in August 2024 ran at more than twice the surrounding average, with homes near clubs selling faster.

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