Our services
Membership marketing services that compound.
Acquisition, retention, engagement, strategy and content — five disciplines that work as one system to grow and keep your members. Built for professional bodies, trade associations and membership charities.
One system, not silos
Every service feeds the next.
Membership growth is rarely a single-channel problem. Content earns the authority that makes acquisition cheaper; acquisition fills a funnel that retention has to hold; engagement is what makes retention possible in the first place — and strategy decides where all of it should point.
The economics reward the joined-up approach: acquiring a new member can cost 5–25 times more than keeping an existing one, so every service here is designed to feed the median 84% renewal benchmark — the number our complete membership marketing guide unpacks in full.
As a specialist membership marketing agency, we work across all five so the pieces reinforce each other instead of competing for budget. Most engagements start with one priority and widen as the system takes hold — ongoing plans start from £1,500/month.
Member acquisition
Targeted campaigns that turn awareness into applications — LinkedIn, referral, email and brand positioning built around a defined ideal member.
Member retention
Renewal programmes built around the first-year experience and lifetime value — because keeping a member is far cheaper than replacing one.
Member engagement
Year-round engagement that makes membership feel worth it — content, community and communications that members would miss if they left.
Membership strategy
The framework beneath everything else — audience, value proposition, segmentation, pricing, retention modelling and a phased growth roadmap.
Content marketing
Thought leadership, SEO, newsletters, research and member stories mapped to every stage of the journey — the trust that converts readers into members.
Membership marketing
Our definitive, long-form guide to acquiring and keeping members — the strategy, channels and funnel behind every service on this page. Start here for the full picture.
Read the guideGo deeper
Specialist service pages.
- Member retention services: what’s included
The full deliverables menu behind our retention programmes.
- Content marketing for membership bodies
The complete content framework for professional and membership bodies.
- Content strategy for membership organisations
A documented plan before production — audit, themes and editorial calendar.
- Content marketing for associations
Sector intelligence, policy briefings and thought leadership for associations.
- Member acquisition guide
The channels, costs and benchmarks behind acquiring members who renew.
Free calculators
Put numbers on the problem first.
Every service above starts with a baseline. Our free membership marketing tools use sector benchmarks — including the MGI 2025 medians — so you can size the opportunity before you spend.
- Membership retention calculator
Benchmark your renewal rate against the 84% sector median.
- Lifetime value calculator
Work out what a member is really worth over their tenure.
- Churn cost calculator
Quantify what every lapsed member costs your organisation.
- Acquisition vs retention calculator
Compare the cost of winning a member with keeping one.
- Revenue growth forecaster
Model how joins, renewals and pricing move your revenue.
- Young member ROI calculator
Make the business case for investing in the next generation.
Not sure where to start?
Work with a membership consultant.
If you are weighing several priorities at once, our membership consultants help you sequence them — diagnosing where the biggest gains are and which service to lead with before you commit budget.
Let's grow your membership.
Book a free consultation and we will help you pinpoint the service — or the combination — that moves your numbers fastest.
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