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Free Resources
Free, interactive calculators that put real numbers on the levers of membership growth — lifetime value, revenue forecasting, churn and early-career ROI. No sign-up, nothing leaves your browser.
What is a member worth?
Combine subscription and ancillary spend across average tenure to see each member’s lifetime value — and whether your acquisition costs stack up.
Open calculatorWhere will you be in five years?
Project member numbers and annual revenue from your join rate, churn and revenue per member — including the ceiling your numbers are heading towards.
Open calculatorHow leaky is your bucket?
Quantify the revenue churn drains each year, how it compounds over three years, and what cutting churn by a few points is worth.
Open calculatorDoes a discount pay back?
Compare the lifetime value of a discounted early-career member against a full-price later joiner to see which is worth more.
Open calculatorWin them, or keep them?
Compare the cost of acquiring new members against retaining existing ones — the membership 5× rule — and see what retention could save.
Open calculatorBook a free consultation and we’ll turn these figures into a plan for member acquisition, retention and engagement.
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