Free Resources
Membership Tools & Calculators
Free, interactive calculators that put real numbers on the levers of membership growth — retention, lifetime value, revenue forecasting, churn and early-career ROI — benchmarked against sector data such as the 84% median renewal rate (MGI 2025). No sign-up, and your figures are never stored.
How do you compare?
Retention Calculator
Work out your retention and renewal rates and benchmark them against the 84% sector median — and the 74% first-year figure where most members are lost.
Open calculatorWhat is a member worth?
Lifetime Value Calculator
Combine subscription and ancillary spend across average tenure to see each member’s lifetime value — and whether your acquisition costs stack up.
Open calculatorWhere will you be in five years?
Revenue Growth Forecaster
Project member numbers and annual revenue from your join rate, churn and revenue per member — including the ceiling your numbers are heading towards.
Open calculatorHow leaky is your bucket?
Churn Cost Calculator
Quantify the revenue churn drains each year, how it compounds over three years, and what cutting churn by a few points is worth.
Open calculatorDoes a discount pay back?
Young Member ROI
Compare the lifetime value of a discounted early-career member against a full-price later joiner to see which is worth more.
Open calculatorWin them, or keep them?
Acquisition vs Retention
Compare the cost of acquiring new members against retaining existing ones — the membership 5× rule — and see what retention could save.
Open calculatorFor any recurring business
Customer Retention Calculator
The same retention and churn maths for subscription businesses and clubs — with the membership 84% median as your reference point.
Open calculatorPut the Numbers to Work
Once you know where the gaps are, our member retention, member acquisition, member engagement and membership strategy services turn the calculator outputs into a plan.
Want the Strategy Behind the Numbers?
Book a free consultation and we’ll turn these figures into a plan for member acquisition, retention and engagement.
Book Free Consultation