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Non-Profit & Charity Specialists
Mission-led membership marketing for charities and non-profit membership bodies — growing and retaining supporters on lean budgets.
From £1,500/month
Who We Are
For a membership marketing agency for charities and non-profits, the brief is different: budgets are leaner and the case for joining is mission-led, so clarity of member value matters even more.
We market belonging to a cause — growing a recurring base of members and supporters, and keeping them renewing year after year.
Every campaign, piece of content and retention programme is designed around the economics of recurring membership, adapted for the realities of the non-profit sector.
We work with membership charities, non-profit associations and mission-led bodies across the UK, and we report in the terms a board understands: cost per member, retention and lifetime value.
As a specialist membership marketing agency, and more broadly a marketing agency for membership organisations, we bring the same rigour to charities that we bring to commercial associations.
What We Do
Mission-led marketing across the full member lifecycle.
Attract the right members and supporters with campaigns that lead with mission and member value.
Campaigns, Conversion
Keep supporters connected to the cause so renewal becomes the natural choice.
Onboarding, Community
Protect recurring income by reducing lapse — the cheapest growth a charity has.
Renewals, Win-back
Demonstrate impact and member value before and after someone joins.
Content, Impact
Proposition, tiers and pricing that work for mission-led, budget-conscious bodies.
Strategy, Pricing
High-leverage work first, scaled sensibly, with clear reporting for trustees and funders.
Non-profit, ROI
Our Process
We learn your cause, your members and the value membership delivers.
We prioritise the highest-leverage work for your budget — usually retention first.
We run campaigns, tell your impact story and build engagement programmes.
We report cost per member, retention and lifetime value for your board.
Why Retention First
Harvard Business Review puts the cost of winning a new customer at five to 25 times the cost of keeping an existing one — a gap that matters even more when every pound is accountable to a cause. In the MGI 2025 Membership Marketing Benchmarking Report, the median renewal rate sits at 84%, dropping to 74% for first-year members, so early engagement is where non-profits win or lose the year.
That is why we usually start with retention and engagement, then layer acquisition on top. Model what it is worth to your charity with the membership retention calculator and the membership lifetime value calculator.
We also run a dedicated practice for membership charities and work alongside professional bodies and trade associations.
Questions
A membership marketing agency for charities helps non-profit and charitable membership bodies grow and retain supporters when the case for joining is mission-led rather than purely commercial. The work spans acquisition, onboarding, engagement and retention — but with a sharper focus on demonstrating member value clearly and on measurable, cost-efficient growth, because supporters are choosing to give their money and time to a cause.
We work across the non-profit spectrum — registered charities, membership charities, non-profit associations and mission-led membership bodies. The common thread is a leaner budget and a value proposition rooted in purpose. Our approach is tuned to both: sustainable growth, clear member value, and marketing that a board and funders can see the return on.
Budgets are tighter in the non-profit sector, so we prioritise the highest-leverage work first — usually retention and engagement, which are far cheaper than constant acquisition — and scale from there. Plans start from £1,500/month, and we set scope out clearly for trustees before you commit. New or early-stage bodies can begin with an initial campaign on a free trial.
A general charity agency often optimises for one-off donations or campaign awareness. A membership marketing agency for charities optimises for the recurring member relationship — join, engage, renew — because a retained member is worth far more over time than a single gift. We bring membership economics, lifetime value and churn thinking that general fundraising agencies typically do not.
New & Early-Stage
Launching or relaunching a membership offer? We can run an initial campaign on a free trial so you see real results before committing, then shape an ongoing plan from £1,500/month.
Claim your free trial
A specialist membership marketing agency for charities and non-profits.
Book a free consultation to discuss mission-led membership marketing for your charity or non-profit.
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