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Membership marketing for charities
Charities & non-profits

Membership marketing for charities & non-profits.

Marketing that keeps supporters giving and members renewing — for charities and non-profits where retention directly funds the mission.

The challenges we solveBook a consultation
From £1,500/month
Membership marketing for charities

Every lapsed supporter is lost funding for the cause.

For a membership charity, retention isn’t a marketing metric — it’s mission funding. Keeping supporters engaged and renewing is far cheaper than constantly replacing them, and the motivation is emotional, not transactional. We market to both the head and the heart, across the supporter lifecycle.

Part of what we do as a membership marketing agency — see the full agency.

5–25×
Cheaper to keep a supporter than win one (HBR)
84%
Median membership renewal rate (MGI 2025)
11%
Rate their value proposition “very compelling” (MGI 2025)
The challenges we solve

The challenges charities face.

Select a challenge to see how we approach it.

Keeping supporters giving

Supporters lapse quietly, and each one is recurring income the cause no longer has.

How we help
We build the stewardship and engagement that keep supporters connected and renewing.
What that looks like
Supporter stewardship journeys
Impact-led engagement
At-risk supporter intervention
Questions

Charity membership marketing FAQs.

Explore more
MQ
Work with us

Grow support for your cause.

Book a free consultation and we’ll map how to recruit and retain supporters so more funding reaches the mission. From £1,500/month.