Membership marketing services, end to end.
Five services spanning the full member lifecycle — strategy, acquisition, retention, engagement and content — for professional bodies, trade associations, charities and clubs. From £1,500/month.
One agency. The whole member lifecycle.
Most agencies sell campaigns. As a membership marketing agency, we sell the five disciplines of membership marketing as one joined-up system, because that is how the member lifecycle actually works: strategy decides who and why, acquisition brings them in, engagement keeps them active, content proves the value, and retention converts all of it into renewal.
Every service is benchmarked against membership-sector numbers — not generic marketing metrics — and every engagement is designed to be handed over, not to make you dependent. If you want the strategic decisions made before any budget is spent, our membership consultants lead with the diagnosis.
Pick a service — or let the diagnosis pick it.
Each service stands alone, links to its own in-depth guide, and reports against the same lifecycle metrics — so adding a second service later never means starting again.
Membership strategy
The audit, diagnosis and roadmap the other services build on — audience, value proposition, pricing and sequencing. If you only buy one thing, buy this first.
The full membership strategy guide →- —Membership audit against sector benchmarks
- —Value proposition & pricing review
- —3-year growth roadmap
- —KPI dashboard & targets
Also part of the toolkit: membership marketing campaigns, membership websites and content strategy.
What’s your biggest membership challenge?
Choose the sentence that sounds most like your organisation, and we’ll point you at the service the diagnosis usually leads to.
Select a challenge on the left to see where we’d start — and why.
Five services, one member lifecycle.
Marketing for membership organisations fails when it is bought in fragments — an acquisition campaign here, a renewal mailing there. The lifecycle only compounds when each stage hands members to the next.
Strategy sets the audience, proposition and pricing.
Acquisition builds the pipeline of right-fit members.
Engagement turns joiners into participants.
Content demonstrates value all year round.
Retention converts participation into renewal — measured against the benchmarks.
The numbers our services are measured against.
Illustrative membership-sector benchmarks — not delivered results — drawn from the MGI 2025 Membership Marketing Benchmarking Report and Harvard Business Review.
The renewal base every retention and engagement service works to lift (MGI 2026).
Winning a new customer costs 5–25× more than keeping one (HBR) — why retention sits beside acquisition in every plan.
Acquisition spend is only healthy when lifetime value covers it three times over (GlueUp / MGI).
Put your own numbers on these with our free membership calculators.
From £1,500 a month. Scoped to the members at stake.
Ongoing plans start from £1,500 per month, scoped against the value of the membership at stake rather than a rate card. Strategy projects are priced case by case.
For new subscription-based startups and member clubs, we run an initial campaign on a free trial first — then shape the ongoing plan around what it proves. Full details on the pricing page.
Membership marketing services, asked and answered.
Which service would move your numbers most?
A complimentary 30-minute conversation. We’ll tell you which of the five services the evidence points to — and whether you need us at all.