Service Menu
Member Retention Services: What’s Included
A transparent breakdown of the deliverables inside our retention programmes — what you get, when you get it, and what it costs.
From £1,500/month
The Service Menu
Exactly What You Get
Member retention services are the working parts of keeping members — the audits, sequences, campaigns and reports that turn “improve renewals” from an ambition into a delivery plan.
This page is the service menu. If you want the thinking behind it — benchmarks, the retention formula, first-year dynamics and renewal mechanics — read our member retention service overview or the retention chapters of our complete membership marketing guide.
The economics justify the investment: replacing a lapsed member typically costs 50–100% of first-year dues in acquisition spend, while at the sector-median 84% renewal rate the average member stays around six years. Every deliverable below exists to protect that tenure.
Deliverables
The Six Deliverables in Every Retention Programme
Each one is a concrete output you can see, review and measure — not a line in a proposal.
Retention Audit & Cohort Benchmark
A written analysis of your renewal data: overall and first-year retention rates, churn patterns by segment and join-year cohort, and where you sit against sector medians.
Deliverable: audit report + baseline dashboard
New-Member Onboarding Sequence
A designed and built first-90-days journey — welcome series, early value moments and a pre-habit check-in — implemented in your email platform.
Deliverable: live onboarding journey
Renewal Communications Programme
A multi-touch renewal sequence with timing, copy and channel plan, plus payment-option recommendations to remove friction at the moment of decision.
Deliverable: renewal sequence + payment review
Engagement Scoring & At-Risk Alerts
A scoring model built from your engagement signals, with monthly at-risk lists and trigger points for intervention before members drift to lapse.
Deliverable: scoring model + monthly at-risk list
Win-Back Campaign
A segmented lapsed-member campaign separating admin lapses from deliberate leavers, each with its own message, offer logic and re-entry moment.
Deliverable: segmented win-back campaign
Monthly Reporting & Optimisation
A monthly performance report against your audit baseline, with the next month’s test plan — so the programme compounds instead of repeating.
Deliverable: monthly report + test plan
Timeline
Your First 90 Days With Us
A retention programme should show its workings early. This is the standard delivery rhythm.
Weeks 1–2: Audit
Data access, retention audit and cohort benchmark. You see the baseline and the biggest leak before anything is built.
Weeks 3–6: Quick Wins
Renewal sequence fixes and payment-friction changes go live first, because they can affect the current renewal cycle.
Weeks 7–12: Programme Build
Onboarding journey, engagement scoring and the win-back campaign are built, tested and launched.
Ongoing: Report & Refine
Monthly reporting against baseline, at-risk lists and a rolling test plan keep the programme improving.
The Numbers Behind the Menu
Why a structured retention programme pays for itself — sector benchmarks, not promises.
~6 yrs
Average member tenure at the 84% median renewal rate
50-100%
Of first-year dues — the typical cost of replacing a lapsed member
£1,500
Per month — where ongoing retention plans start
Put your own numbers on it with the churn cost calculator and the membership retention calculator.
Questions
Member Retention Services FAQs
What’s included in your member retention services?
Every retention engagement includes a retention audit and cohort benchmark, a new-member onboarding sequence, a renewal communications programme, engagement scoring with at-risk alerts, a structured win-back campaign for lapsed members, and monthly reporting against your baseline. We deliver these as one coordinated programme rather than a list of disconnected tactics.
How much do member retention services cost?
Ongoing member retention plans start from £1,500/month and include everything on this page — audit, onboarding, renewals, win-back and reporting. For new subscription-based startups and member clubs we can run an initial campaign on a free trial, then shape an ongoing plan from £1,500/month.
Do we need new software or an AMS to work with you?
No. We build the programme around the systems you already run — your CRM or AMS, email platform and payment provider. Where a gap genuinely blocks progress, such as no way to automate renewal reminders, we will recommend the lightest fix rather than a re-platforming project.
Can you deliver just one part, like renewals or win-back?
Yes. The programme is modular, so we can start with the piece that hurts most — often renewal communications or a lapsed-member win-back campaign — and expand once it proves itself. Most clients begin with the retention audit, because it shows exactly where the leak is before any budget is committed.
How do you report on retention performance?
You get a monthly report covering your overall and first-year retention rates, cohort trends, renewal campaign performance, at-risk member movements and win-back results, all tracked against the baseline from your audit. We benchmark against the sector median of 84% renewal so progress is judged against something real.
When You Need a Different Service
Retention deliverables solve a leaking bucket. These sit alongside them in the member lifecycle.
Member Engagement
If members renew but never participate, start with engagement — the strongest predictor of renewal.
Member Acquisition
If retention is healthy but the pipeline is thin, the problem is acquisition, not renewals.
Membership Strategy
If the value proposition itself is the doubt, fix the strategy before optimising the mechanics.
Want This Delivered for Your Organisation?
Book a free consultation and we will walk you through the retention audit — the first deliverable on this page — and what it would show for your membership.
Book Free Consultation